Case Study:  VC Backed D2C Maternity eCommerce Brand

Problem: Client had a strong brand, innovative products and loyal following. They were running organic and paid marketing with an outside agency. That agency was strong at social, but hit a wall with how to scale their paid search and google shopping. While the brand was profitable, their paid search and google shopping was losing margin.The brand raised a Series Seed and needed needed a powerful solution that could ensure scale and highly specific profit margins both for the soundness of their business and to raise their Series A.

The Result: Adoro’s custom Search Demand Intelligence Engine generated and analyzed 16MM high intent search terms which yielded 20MM monthly search impressions. It took 2 days to complete industry analysis and launch campaigns. 5X increase in spend while also increasing ROAS by 25% and reducing CPA by 20% within three months of campaign launch.